01
Role
Explain who the chatbot is. Example: You are the WhatsApp assistant for a cosmetic dental clinic in Cape Town.
Interactive chatbot builder
Build your WhatsApp chatbot step by step
This page helps you think through what your chatbot should do, how it should sound and what customer journey it should guide, so the setup feels clear from the start.
What it should do
Capture leads, answer FAQs, book appointments, qualify enquiries, or route the customer to the right person.
How it should sound
Friendly, premium, direct, calm, playful, professional, or fully matched to your brand personality.
Greeting and welcome message
Quick reply buttons and options
Questions to qualify the lead
Tone, style and personality
Human handover and booking goal
How prompts work
A strong prompt gives the chatbot direction, rules and personality
Think of the prompt as the instructions behind the chatbot. It tells the bot who it is, what it must do, what it must never do, how it should speak, and what result it should guide the customer toward.
02
Tasks
List the jobs it must handle. Example: answer prices, collect contact details, guide to bookings, and escalate urgent cases.
03
Personality
Describe how it should feel. Example: warm, reassuring, high-end, professional and short in its replies.
Prompt example
What a good chatbot prompt can look like
You are the WhatsApp assistant for my business. You welcome customers warmly, ask what service they need, qualify the lead, answer common questions, and guide them toward booking. Your tone is professional, quick and clear. If the customer asks something outside your rules, offer to hand them to the team.
- Say what industry you are in
- Say what the chatbot must help with
- Say what tone and personality it should use
- Say what action the customer should end on